Senior Influencer Marketing Manager

2 days ago

Anantapur, Andhra Pradesh, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Senior Influencer Marketing Manager Role

This senior role focuses on executing and developing impactful influencer marketing campaigns that drive brand awareness and engagement.

The ideal candidate has up to 3 years of experience in influencer marketing, a strong database of influencers across various industries, and expertise in social media platforms such as Instagram, TikTok, and YouTube.

  • Develop & Execute Influencer Campaigns
    • Manage influencer partnerships across multiple social media platforms to reach target audiences.
  • Built & Maintain Influencer Network
    • Create and maintain a diverse network of micro, macro, and mega influencers to align with the brand's values and target audience.
  • Campaign Strategy & Execution
    • Collaborate with the marketing team to develop influencer marketing strategies supporting product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management
    • Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions
    • Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Stay Up-to-Date with Trends
    • Stay informed about the latest influencer marketing trends, platform changes, and emerging influencers to ensure we stay ahead of the curve.
  • Content Collaboration
    • Work closely with influencers to ensure content aligns with brand messaging and aesthetics while allowing creative freedom to resonate with their audience.

Required Skills & Qualifications:

  • Existing Database
    • A strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience
    • A proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise
    • In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills
    • Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management
    • Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication
    • Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player
    • Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive
    • Ability to work independently, take initiative, and drive new ideas forward.

Preferred Skills:

  • Experience with Platforms
    • Experience with influencer marketing platforms and tools (e.g., Traackr, Influencity, AspireIQ).
  • Strong Understanding
    • Strong understanding of content creation and digital marketing.
  • Global Collaboration
    • Ability to manage large-scale campaigns and collaborate with global teams.

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