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Transform Enterprise Quality

3 weeks ago

Gandhinagar, Gujarat, India beBeeDemand Full time ₹ 12,09,000 - ₹ 18,17,000
Drive Pipeline Growth as a Demand Generation Manager

We're seeking an experienced professional to lead our demand generation efforts and drive measurable results. As a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal.

The successful candidate will own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization. Developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.

This role involves tracking and optimizing KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms. The ideal candidate will have experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).

  • Key Responsibilities:
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.

Requirements:

  • Familiarity with Salesforce ecosystem
  • Proven expertise with generative AI tools in marketing contexts
  • Demonstrated success driving pipeline and exceeding KPI-based goals
  • Strong command of funnel optimization and multi-channel campaign strategy

About This Role:

This is a critical position that requires a player-coach who can lead strategic leadership and tactical execution. We're looking for someone with 5-8+ years of B2B SaaS experience in demand generation and growth marketing. A strong background in salesforce, pardot, 6sense, zoominfo, analytics platforms, and content automation is also essential.

This is a fantastic opportunity to join a rapidly growing organization and make a significant impact on our business. If you're a motivated professional with a passion for innovation and collaboration, we encourage you to apply.