Marketing Manager for Offline Engagement

1 week ago


Davangere, Karnataka, India beBeeOfficemarketing Full time ₹ 10,00,000 - ₹ 20,00,000
Offline Marketing Specialist

The ideal candidate will lead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions.

Key Responsibilities:
  • Marketing Strategy & Planning
    • Develop a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
    • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars, timelines, and budgets.
  • Event Management & Execution
    • Plan, promote, and execute events such as open houses, orientations, activations, competitions, workshops, fairs, kiosks, roadshows, and external education events.
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Negotiate contracts and monitor vendor performance.
  • Cross-Functional Collaboration
    • Work closely with the Admissions Team to ensure footfall translates into inquiries and conversions.
    • Collaborate with Creative/Content Teams to produce effective offline marketing collaterals.
    • Align offline efforts with online campaigns in collaboration with the Digital Marketing Team.
  • Performance Monitoring & Reporting
    • Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Budget Management
    • Owning the offline marketing budget and ensuring judicious use of resources.
    • Identifying cost-saving opportunities without compromising effectiveness.

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