
Chief Growth Officer
1 week ago
At our ed-tech platform, we are committed to revolutionizing education by providing high-quality learning at affordable prices. We have an academic center in Durgapur that delivers top-tier coaching for students aspiring to compete in competitive exams.
We are seeking a dynamic and driven marketing professional to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing above-the-line (ATL) and below-the-line (BTL) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.
Key Responsibilities:- Develop and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
- Plan and manage ATL activities such as hoardings, radio campaigns, and newspaper ads.
- Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
- Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
- Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
- Track campaign performance and optimize for better return on investment (ROI).
The successful candidate will be a self-starter with excellent communication, negotiation, and team management skills. A bachelor's degree in marketing or a related field is required, along with 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
Requirements:- Bachelor's degree in Marketing, Business Administration, or related field.
- 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
- Proven expertise in executing ATL & BTL campaigns and educational seminars.
- Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
- Excellent communication, negotiation, and team management skills.
- Self-starter with ability to work independently and drive results.
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