Chief Data Insights Specialist

2 weeks ago

Salem, Tamil Nadu, India beBeeDataAnalysis Full time ₹ 20,00,000 - ₹ 30,00,000
Senior Manager Campaign Analytics Job Description

Campaign Performance Evaluation: Analyze data from various marketing campaigns to assess performance, identify trends, and provide actionable insights. Utilize advanced analytical techniques to evaluate campaign effectiveness.

Key Responsibilities:

  • Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value.
  • Present findings to stakeholders in a clear and concise manner.

Process Optimization: Identify opportunities for process improvements in campaign execution and reporting. Develop and implement strategies to optimize campaign workflows and enhance efficiency.

Collaboration: Work closely with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy. Collaborate with cross-functional teams to support integrated marketing efforts.

Data Management: Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets. Ensure data accuracy and integrity in all analyses.

Required Skills and Qualifications

To succeed in this role, you should have:

  • Strong analytical skills with the ability to collect and interpret complex data.
  • Excellent communication and presentation skills.
  • Experience with data analysis tools like SQL, Tableau, and Excel.
  • A bachelor's degree in Marketing, Business Administration, or a related field.
Benefits

This role offers a competitive salary and benefits package, including:

  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.
  • A comprehensive health insurance plan.
  • A 401(k) retirement savings plan.
Others

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and detail-oriented individual who is passionate about data analysis, we encourage you to apply for this exciting opportunity.

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