
Strategic Marketing Executive
5 days ago
We are seeking a seasoned Marketing & Communications Manager to spearhead our strategic marketing efforts in India.
This pivotal role will be responsible for developing and executing go-to-market strategies that encompass product launches, lead generation, experiential and social media engagement.
The ideal candidate will have a proven track record of driving marketing programs that deliver results, with a strong focus on brand awareness, customer engagement, and revenue growth.
This role reports directly to the Head of Marketing & Communications APAC and requires close collaboration with cross-functional teams to achieve business objectives.
Key Responsibilities:
- Developing and implementing day-to-day marketing activities across all channels and platforms.
- Establishing go-to-market strategies for GF Piping Systems, inclusive of Business Unit product marketing and segment-focused marketing.
- Tracking and driving marketing leads through the sales process, reporting status/results regularly.
- Monitoring and analyzing marketing program effectiveness and performance regularly.
- Coordinating marketing activities with Marketing, Communications and Sales Enablement.
- Managing events and trade shows.
- Researching/making recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
A Master's degree in marketing is essential, along with 5+ years' experience in B2B marketing and communications.
The ideal candidate should possess strong communication and organizational skills, effective interpersonal skills, and well-developed organizing and time management skills.
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