Email Campaign Optimization Lead

2 days ago


Chennai, Tamil Nadu, India beBeeEmailMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Key Responsibilities

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The Email Marketing Specialist is a vital role within the campaign management support department.

The successful candidate will have a strong passion for email campaigns marketing and be responsible for building, launching, managing and optimizing email campaigns across multiple channels.

They will also be expected to develop insights from complex data sets and effectively communicate those insights to internal stakeholders and clients.

  • Developing and implementing end-to-end campaign execution strategies including existing campaign management, new campaign setup, data selection, campaign rollout and results tabulation.
  • Managing existing and new campaigns, customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity and Oracle Infinity IQ.
  • Utilizing SQL queries to define and create target audiences for various campaigns.


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