Marketo Campaign Specialist

3 days ago

Chennai, Tamil Nadu, India Xerago Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a highly skilled and certified
Marketo Campaign Specialist
to join our Marketing Operations team. The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows. This is a key role in driving demand generation and marketing automation excellence across regions.

Key Responsibilities:

  • Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.
  • Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.
  • Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
  • Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
  • Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).
  • Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
  • Continuously optimize workflows and templates for better efficiency and performance.

Required Skills & Qualifications:

  • 4–7 years of hands-on experience in Marketo as a core marketing automation tool.
  • Must be a Marketo Certified Expert or Specialist.
  • Strong understanding of B2B marketing, lead generation, and customer journey mapping.
  • Proficient in HTML/CSS for email and landing page customization.
  • Experience with CRM tools like Salesforce is a must.
  • Strong analytical skills with experience in campaign performance tracking and reporting.
  • Excellent communication, project management, and collaboration skills.

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