Marketo Specialist

15 hours ago

Chennai, Tamil Nadu, India Xerago Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for a highly skilled and certified Marketo Campaign Specialist to join our Marketing Operations team. The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows. This is a key role in driving demand generation and marketing automation excellence across regions.

Key Responsibilities

  • Lead full-cycle Marketo campaignscraft compelling emails, landing pages, forms, and smart lists
  • Collaborate with demand gen, marketing, and sales teams to drive effective lead nurturing
  • Boost conversion rates through advanced segmentation, lead scoring, and lifecycle management
  • Own campaign analytics—track KPIs, build reports, and optimize future performance
  • Ensure flawless data accuracy, compliance, and smooth Salesforce integration

Requirements

  • 5+ years of hands-on experience in Marketo as a core marketing automation tool; Marketo Certified Expert/Specialist is mandatory.
  • Proven expertise in B2B marketing, lead generation, and customer journey mapping.
  • Proficient in HTML/CSS for email and landing page customization, with strong Salesforce CRM experience.
  • Strong analytical and reporting skills with proven ability to track and optimize campaign performance.
  • Excellent communication, project management, and collaboration skills to drive cross-functional success.

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