
Digital Growth Specialist
2 weeks ago
Key Performance Marketing Role
This role focuses on developing and executing SEM, SMM and acquisition strategies to drive ROI and volume objectives. As a key team member, you will be responsible for managing SEM, SMM and acquisition efforts.
Key Responsibilities
- Develop and execute SEM campaigns to maximize ROI by planning media buying and budgeting.
- Enhance creative performance by market and develop new creative options with the brand team.
- Work closely with design, technology and finance teams to forecast target assumptions during quarterly and annual budget periods.
- Identify data trends and insights and optimize spends and performance based on those findings.
- Plan, execute and measure experiments and conversion tests to drive growth.
- Conduct market research to identify opportunities and brainstorm marketing strategies.
Requirements
- Strong analytical skills and experience in data-driven marketing.
- Excellent communication and project management skills.
- Creative thinker with ability to develop innovative marketing strategies.
- Ability to work independently and as part of a team.
Experience
Prior experience in e-commerce or digital marketing is preferred.
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