Digital Marketing Executive with Analytical Expertise
6 hours ago
Join JOKER & WITCH as a Digital Marketing Executive with Analytical Expertise. In this role, you will be responsible for managing all sales and online marketing campaigns with a strong focus on analytics and cross-functional coordination.
The key responsibilities include:
Acquisition & Performance Marketing: Develop and execute customer acquisition programs/campaigns through PPC (Google/FB/Instagram), Programmatic Ads, Display Ads, WhatsApp Business API, Email, Affiliate, Referral, Social media, etc
Retention & Loyalty: Drive buyer retention campaigns to maximize repeat buying, and customer loyalty across all digital mediums. Implementation of loyalty program, referral program, & WhatsApp marketing.
Product/Platform/Mobile APP Marketing: Optimization of all the digital properties such as APPs, Websites, Social Media profiles, Blog etc. in order to maximize traffic conversion, funnel improvement, and to provide a seamless top-notch experience to customers.
Market Research: Analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports so as to stay ahead of the competitive curve.
Marketplace Growth: Create and drive promotions/advertising and manage the overall growth across all Marketplaces such as Myntra, Nykaa, Ajio, Amazon, Flipkart etc. Liaise between internal teams and/or agencies for a smooth supply of ads, creatives and reports.
Analytics: Create various kinds of Sales & marketing reports using Google Analytics, Adwords, Facebook Business Manager and any related analytics platform/software etc.
This is an excellent opportunity for candidates who have 2-5 years of Digital/Online Marketing experience in verticals such as E-Commerce, Retail, Food, Travel, Consumer Goods or App-based businesses. You should have an excellent understanding and execution of Google, Instagram & Facebook advertising landscape. Strong analytical sense and a target-driven mindset are also required.
We offer a competitive salary range of ₹1200000 - 1800000 per annum based on qualifications and experience. The remuneration package includes benefits like bonuses and incentives. We are looking for a candidate based out of Bangalore and willing to join immediately. Bachelor degree is required, but MBA graduates will be given preference. Reporting to the Lead – Digital Marketing.
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