Digital Analytics Specialist

5 hours ago


Delhi, Delhi, India LS Digital Group Full time
Job Description

A challenging opportunity has arisen for a Digital Analytics Specialist to join our team at LS Digital Group. We are seeking an experienced professional with expertise in data layer implementation, Google Tag Manager, and web analytics.

In this role, you will work independently on tags configuration and development of data layers using Google Tag Manager for web and mobile applications. You will also handle pipelines of tagging requests from various clients and support large-scale projects. Your responsibilities will include developing, designing, building, testing, and monitoring web data layers and web tags/pixels. Additionally, you will work with interactive marketing teams to track their areas and merge their data with web analytics as needed.

We require a strong understanding of the Google ecosystem and the ability to perform tagging across all Google platforms, including marketing platforms. You will also work with program managers/customer service teams for timely implementation of changes in tagging due to site changes. Furthermore, you will be responsible for tagging schemas and specifications for new sites and new site features, quality assurance, and debugging of tagging as implemented by developers.

This role requires a good understanding of digital marketing channels and other Google products. Knowledge of tools like Power BI and Tableau is a plus. If you have experience architecting, designing, and implementing data within a data layer, debugging analytics and other HTTP requests with browser developer tools/extensions, and working with JavaScript variables and data objects, we encourage you to apply.

We offer a competitive salary of $80,000 - $110,000 per annum, depending on your qualifications and experience. Our company is based in Mumbai, Bangalore, or Gurgaon, and we provide opportunities for career growth and development.

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