Digital Analytics Strategist

13 hours ago


Delhi, Delhi, India ABCD Aditya Birla Capital Digital Full time
About the Role
A Digital Analytics Strategist is required to drive strategic marketing initiatives by working with various digital analytics and marketing platforms. This role involves gathering, interpreting, and acting on data to help improve user experience and increase conversions.

Responsibilities
- Coordinate with internal and external teams to collect data on website traffic, user interactions, online advertising performance, and more using various digital tools and platforms.
- Analyze conversion funnels to optimize digital marketing efforts and identify bottlenecks for improvement.
- Translate data findings into actionable insights and recommend strategies and tactics based on data-driven insights to internal marketing teams and other stakeholders.

Requirements
- The ideal candidate will be fluent in using Google Analytics 4, Mixpanel, Clevertap, Google Cloud Platform, and Appsflyer.
- A solid understanding of data collection, implementation, and analysis is necessary.

What We Offer
- An estimated salary of $80,000 - $110,000 per year, depending on location and experience.
- Opportunities for professional growth and development in a dynamic and innovative company environment.

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