Digital Analytics Strategist
14 hours ago
We are seeking a highly motivated and experienced Digital Analytics Strategist to join our team at Orbit Interactive. As an expert in Google Analytics, you will play a pivotal role in analyzing digital data to derive valuable insights, enhance user experience, and optimize our online presence.
Job DescriptionThe ideal candidate should have a deep understanding of Google Analytics, strong analytical skills, and the ability to communicate complex data findings to both technical and non-technical stakeholders. The key responsibilities include:
- Utilizing Google Analytics and other relevant tools to monitor website traffic, user behavior, and engagement metrics
- Implementing and managing Google Analytics tracking codes, events, and custom dimensions to capture accurate data
- Analyzing data to identify trends, opportunities, and areas for improvement in user experience, conversion rates, and online campaigns
- Collaborating with marketing, design, and development teams to ensure proper tracking of online initiatives and campaigns
- Generating regular reports to showcase key performance indicators, conversion rates, and other relevant metrics on the dashboard
- Conducting in-depth analysis of customer journeys to optimize user flows and identify drop-off points
- Providing insights and recommendations to improve website performance, user experience, and conversion rates
- Staying updated with industry trends and best practices in web analytics, SEO, and digital marketing
- Assisting in setting up goals, funnels, and e-commerce tracking to measure and report on ROI
- Troubleshooting tracking issues, data discrepancies, and other technical challenges related to Google Analytics
- Training and mentoring junior team members on Google Analytics best practices and data analysis techniques
The ideal candidate should possess the following qualifications:
- Bachelor's degree in marketing, Business, Statistics, Computer Science, or a related field
- Proven experience (3 to 5 years) as a Google Analytics Specialist or similar role
- In-depth knowledge of Google Analytics, including advanced features such as custom dimensions, segments, and event tracking
- Familiarity with Google Tag Manager and its implementation
- Strong analytical skills with the ability to interpret complex data and provide actionable insights
- Proficiency in data visualization and reporting tools such as Google Data Studio or Tableau
- Solid understanding of digital marketing, SEO, and online user behavior
- Excellent communication skills to convey data findings and insights effectively
- Detail-oriented mindset with a focus on accuracy and data integrity
- Self-motivated and able to work independently in a remote setting
- Relevant Google Analytics certifications are a plus
- Experience with A/B testing and conversion rate optimization is advantageous
As a Digital Analytics Strategist at Orbit Interactive, you can expect the following benefits:
- Opportunity to work with diverse and exciting client projects
- Continuous learning and professional development opportunities
- Collaborative and supportive team culture
- Average salary: ₹1,200,000 - ₹1,800,000 per annum
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