Digital Analytics Strategist

14 hours ago


Delhi, Delhi, India Orbit Interactive Full time

We are seeking a highly motivated and experienced Digital Analytics Strategist to join our team at Orbit Interactive. As an expert in Google Analytics, you will play a pivotal role in analyzing digital data to derive valuable insights, enhance user experience, and optimize our online presence.

Job Description

The ideal candidate should have a deep understanding of Google Analytics, strong analytical skills, and the ability to communicate complex data findings to both technical and non-technical stakeholders. The key responsibilities include:

  • Utilizing Google Analytics and other relevant tools to monitor website traffic, user behavior, and engagement metrics
  • Implementing and managing Google Analytics tracking codes, events, and custom dimensions to capture accurate data
  • Analyzing data to identify trends, opportunities, and areas for improvement in user experience, conversion rates, and online campaigns
  • Collaborating with marketing, design, and development teams to ensure proper tracking of online initiatives and campaigns
  • Generating regular reports to showcase key performance indicators, conversion rates, and other relevant metrics on the dashboard
  • Conducting in-depth analysis of customer journeys to optimize user flows and identify drop-off points
  • Providing insights and recommendations to improve website performance, user experience, and conversion rates
  • Staying updated with industry trends and best practices in web analytics, SEO, and digital marketing
  • Assisting in setting up goals, funnels, and e-commerce tracking to measure and report on ROI
  • Troubleshooting tracking issues, data discrepancies, and other technical challenges related to Google Analytics
  • Training and mentoring junior team members on Google Analytics best practices and data analysis techniques
Qualifications

The ideal candidate should possess the following qualifications:

  • Bachelor's degree in marketing, Business, Statistics, Computer Science, or a related field
  • Proven experience (3 to 5 years) as a Google Analytics Specialist or similar role
  • In-depth knowledge of Google Analytics, including advanced features such as custom dimensions, segments, and event tracking
  • Familiarity with Google Tag Manager and its implementation
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights
  • Proficiency in data visualization and reporting tools such as Google Data Studio or Tableau
  • Solid understanding of digital marketing, SEO, and online user behavior
  • Excellent communication skills to convey data findings and insights effectively
  • Detail-oriented mindset with a focus on accuracy and data integrity
  • Self-motivated and able to work independently in a remote setting
  • Relevant Google Analytics certifications are a plus
  • Experience with A/B testing and conversion rate optimization is advantageous
Benefits

As a Digital Analytics Strategist at Orbit Interactive, you can expect the following benefits:

  • Opportunity to work with diverse and exciting client projects
  • Continuous learning and professional development opportunities
  • Collaborative and supportive team culture
  • Average salary: ₹1,200,000 - ₹1,800,000 per annum


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