Digital Marketing Specialist

21 hours ago

Salem, Tamil Nadu, India beBeePerformance Full time ₹ 36,00,000 - ₹ 48,20,000
Job Title: Digital Marketing Specialist

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. This is a full-time position responsible for developing and implementing strategic marketing plans across various digital channels.

The ideal candidate will have prior experience in managing paid campaigns, creating engaging ad copy, and analyzing campaign data to optimize results. Strong analytical skills, attention to detail, and excellent communication skills are essential for this role.

  • Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
  • Develop and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
Requirements and Qualifications
  • 2–4 years of hands-on experience in digital marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of Conversion Rate Optimization (CRO), UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.
Work Details
  • Location: Noida Sec 67, Ecosphere Coworking
  • Hours per Week: 50-60 hours 
  • Job Type: Full Time, Hybrid (Preferred Work from office)

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