Senior Digital Marketing Expert

1 day ago

Salem, Tamil Nadu, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title:

Senior Digital Marketing Specialist

About the Role:

We are seeking a highly skilled Senior Digital Marketing Specialist to play a key role in executing and optimizing paid media campaigns across various platforms.

  • Manage paid campaigns across Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results for clients.
  • Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  • Identify new opportunities to drive traffic growth across desktop and mobile platforms.
  • Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

Required Skills:

  • Strong experience in digital marketing and advertising
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with digital marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

About Us:

Luxury Digital Solutions is a comprehensive digital marketing provider blending art, design, and technology to deliver powerful marketing strategies for businesses.

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