Digital Marketing Strategist

4 days ago


Salem, Tamil Nadu, India beBeePerformance Full time ₹ 4,20,000 - ₹ 5,40,000
Drive Business Growth as a Performance Marketing ExpertJoin us in launching and scaling high-impact lead generation & e-commerce campaigns on Google Ads and Meta Ads. As a seasoned expert, you'll work directly with leadership and senior marketers to experiment boldly, test fast, and see the direct impact of your work.Key Responsibilities:
  • Launch & Scale → Run ROI-focused campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram) for lead generation, e-commerce, and affiliate brands
  • Multi-Industry Campaigns → Manage performance campaigns across E-commerce, Affiliate Marketing, WhatsApp Lead Generation, and more
  • Optimize Relentlessly → Track ROAS, CAC, CTR, CPL, and conversions to improve performance daily
  • Test Like a Pro → Run structured A/B tests across creatives, copy, landing pages & targeting strategies
Requirements:
  • Smart, experienced, and strong problem-solver who can think strategically and execute effectively
  • 2–3 years of proven experience in Google Ads & Meta Ads
  • Hands-on expertise in E-commerce, Affiliate Marketing, and WhatsApp Lead Generation campaigns
  • Strong analytical mindset with an obsession for data and dashboards
  • Proficiency in Google Analytics, Meta Business Manager & Excel/Sheets
  • AI-driven mindset → Comfortable with AI tools (ChatGPT, Gemini, etc.) to enhance productivity, insights, and campaign performance
What We're Looking For:
  • Creative + analytical balance → able to test, learn, and innovate quickly
  • Expertise in digital marketing, specifically in Google Ads and Meta Ads
  • Strong communication skills with ability to collaborate with cross-functional teams
Why This Role Rocks:
  • Opportunity to drive measurable business growth across industries
  • Collaborative environment with talented professionals
  • Professional development opportunities to advance your career


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