Digital Marketing Strategist

22 hours ago

Salem, Tamil Nadu, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 25,00,000
Strategic Programmatic Buyer

The ideal candidate will develop and execute digital marketing roadmaps involving Google DV360. Key responsibilities include campaign optimization, ad tag management, and collaboration with internal teams.

Key Responsibilities:
  1. Develop comprehensive digital marketing strategies and proposals for clients utilizing Google DV360.
  2. Optimize app campaigns on DV360 for reach, install, and conversion rates.
  3. Create and manage ad tags, floodlight tags, and integrate platforms for audience and conversion tracking.
  4. Collaborate with internal teams to implement tracking mechanisms and optimize campaign performance.
  5. Manage client accounts across display, TrueView, video, and search campaigns, ensuring structured campaigns, IOs, line items, and ad groups are set up correctly on DV360 and Google Ads.
  6. Monitor account metrics daily and monthly, identifying areas for optimization and implementing strategies to improve budget caps, campaign pacing, lost bidding, impression share, and other key account metrics.
  7. Support the creative design team by providing ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  8. Communicate with clients and POCs to ensure campaign achievements align with predefined goals.
  9. Generate relevant reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in existing structures and targeting.
  10. Plan, execute, and manage programmatic campaigns to drive optimal performance across digital channels.
  11. Preference for experience working on performance-based campaigns.

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