Data Insights Strategist

3 days ago

Salem, Tamil Nadu, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking a highly skilled Data Insights Strategist to join our team. The successful candidate will have a strong background in data analysis, with experience working across multiple digital platforms.

About the Role

This is a hybrid Digital/Marketing Analytics role that requires working across multiple digital platforms, including web analytics, ad platforms, and other allied data sources. The scope of work extends beyond GA4 (or equivalent) and includes other MarTech/AdTech data sources such as CRM, ads, surveys, etc.

Key Responsibilities
  • Data-driven professional with strong analytical skills and experience handling digital marketing data.
  • Navigate various platforms to turn insights into meaningful information for business stakeholders.
Required Skills and Qualifications
  • Digital Marketing Analytics: Experience with web analytics tools and familiarity with common marketing channels and how their data is tracked.
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL and ability to optimize queries and handle mid-to-large datasets.
  • Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms and able to address outliers and inconsistencies in datasets.
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools and able to present complex data in a clear, actionable format.
  • Basic Statistical Methods: Understanding of fundamental statistics and capable of running A/B tests and validating data findings.
  • Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV, etc. and able to connect these metrics back to broader business objectives.
  • Communication & Stakeholder Management: Excellent at translating data insights into non-technical language and experience working cross-functionally with product, marketing, or data engineering teams.
  • Critical Thinking & Problem-Solving: Strong analytical mindset to spot trends and derive strategic recommendations and creative in finding data-driven solutions to marketing challenges.
  • Adaptability & Continuous Learning: Willingness to explore new analytical tools and stay updated with MarTech/AdTech trends and eager to learn and leverage evolving data methodologies to drive better results.

In this role, you will be working closely with the product, marketing, and data engineering teams to drive data-driven decision making and improve business outcomes.

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