
Digital Marketing Strategist
17 hours ago
This role presents an exciting opportunity to leverage data-driven marketing strategies and drive digital growth in a leading beauty products brand.
Key Responsibilities:- Campaign Strategy & Execution:
- Develop and execute campaign strategies across various platforms to improve ROI, customer acquisition, and revenue growth.
- Manage budgets and optimize for revenue, cost per acquisition (CPA), and return on ad spend (ROAS).
- Conduct A/B tests on creatives, copies, audiences, and funnels to improve campaign performance.
- Analytics & Optimization:
- Track performance metrics and generate actionable insights to inform campaign decisions.
- Implement retargeting and remarketing strategies to improve conversion rates.
- Optimize marketplace visibility and campaigns for better conversions.
- Collaboration & Content:
- Coordinate with brand and design teams to develop high-performing creatives.
- Recommend improvements to enhance campaign effectiveness and growth.
Requirements:
- 3-6 years of experience in performance marketing (D2C/e-commerce preferred).
- Hands-on experience with Meta Ads, Google Ads, and Amazon Marketing Services (AMS).
- Proficient in analytics tools such as Google Analytics or similar.
- Proven ability to scale campaigns and improve return on ad spend (ROAS).
- Strong analytical and problem-solving skills.
Preferred Qualities:
- Self-starter with ownership and execution focus.
- Comfortable working in a fast-paced, high-growth environment.
- Passionate about digital marketing trends and performance optimization.
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