Digital Marketing Specialist

22 hours ago


Salem, Tamil Nadu, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to lead our paid media efforts and drive business growth through effective campaign planning, execution, and optimization.

About the Role

This is an exciting opportunity for a seasoned digital marketer to join our team and contribute to the development of strategic marketing campaigns across various channels. You will be responsible for managing and optimizing Google Ads and Meta Ads campaigns to achieve business objectives.

  • Plan, run, and optimize campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
  • Drive performance and sales-led campaigns to achieve business goals.
  • Manage and optimize Google Merchant Center feeds.
  • Set up and maintain accurate tracking using Google Tag Manager (GTM).
  • Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools.
  • Manage campaign budgets, targeting, and bidding strategies to maximize ROI.
  • Stay updated with the latest trends, features, and best practices in performance marketing.

Requirements

To succeed in this role, you will need:

  • 1-2 years of proven experience in managing Google & Meta Ads campaigns.
  • Hands-on experience with GTM, Shopping Ads, and campaign reporting.
  • Strong knowledge of performance marketing, analytics, and digital advertising platforms.
  • Excellent analytical and numerical skills with a data-driven mindset.
  • Ability to manage multiple campaigns, budgets, and performance goals effectively.
  • Strong attention to detail and passion for achieving measurable results.


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