
Digital Marketing Strategist
6 days ago
Role Overview
We are looking for a performance marketer to lead and optimize Meta ads campaigns.
Key Responsibilities
• Plan, launch, and optimize paid campaigns across Meta Platforms.
• Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
• Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
• Continuously monitor and analyze campaign performance and take action to improve click-through rate, conversion rates, cost per acquisition, and return on ad spend.
• Work closely with design & content, to ensure consistency in brand messaging and campaign assets.
• Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
• Stay updated on the latest ad platform features, trends, and algorithm changes.
• Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.
• Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.
Qualifications
• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
• Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
• Analytical and detail-oriented with strong Excel/Google Sheets skills.
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