Data-Driven Influencer Marketing Analyst
2 days ago
This role focuses on leveraging data analysis to inform and optimize influencer marketing strategies.
- Analyse large datasets to provide actionable insights that drive business decisions.
- Develop predictive models to forecast influencer performance and audience engagement.
- Collaborate with cross-functional teams to shape content direction and influencer selection.
- Collect, clean, and analyse data from multiple sources, including social media platforms and campaign reports.
- Prepare visually appealing presentations that communicate complex data insights effectively.
- Identify high-performing influencers and trends across platforms to optimise future campaigns.
- Conduct competitive benchmarking and market analysis to stay ahead of industry trends.
- Provide clear storytelling through data-driven recommendations.
- Bachelor's degree in a relevant field.
- 0-2 years of experience in data analysis, preferably in influencer marketing or digital marketing.
- Strong MS Excel skills, along with expertise in presentation software like MSPowerpoint.
- Familiarity with influencer marketing tools is an advantage.
- Understanding of key digital marketing metrics, such as CPM, CPC, CPA, ROI, and ROAS.
- Excellent communication and data storytelling skills are essential.
We are an equal opportunity employer committed to diversity and inclusion. This role offers the opportunity to work in a dynamic environment with a team passionate about innovative marketing solutions.
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