Marketing Strategist for Social Influence
2 days ago
Job Overview
Lead Influencer Marketing SpecialistWe are seeking a skilled and innovative Lead Influencer Marketing Specialist to drive our influencer marketing initiatives forward. This key role involves developing, managing, and executing successful influencer marketing campaigns that align with our brand's objectives.
The ideal candidate will have a proven track record of executing influencer marketing campaigns with impressive results. They will be an expert in building and maintaining strong relationships with influencers, creating engaging content, and leveraging social media platforms to reach our target audience.
Key Responsibilities:- Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, ensuring alignment with our brand's objectives.
- Influencer Sourcing: Build and maintain a diverse network of influencers to align with our target audience and values, fostering long-term partnerships that drive business growth.
- Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives, driving measurable results.
- Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking, ensuring seamless campaign execution.
- Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns, driving continuous improvement.
- Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers, applying this knowledge to enhance our marketing strategy.
- Strong Network: A robust existing database of influencers across various industries and social media platforms, enabling seamless collaboration.
- Proven Experience: A proven track record of executing influencer marketing campaigns with successful results, demonstrating expertise in this field.
- Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations, ensuring effective campaign execution.
- Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns, providing actionable insights.
- Project Management: Strong organizational and multitasking abilities with attention to detail, ensuring timely and high-quality campaign delivery.
This role offers a dynamic work environment, opportunities for professional growth, and the chance to make a significant impact on our marketing strategy.
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