Director of Global Marketing Strategy

Global Marketing Strategist

Simplify complex workforce solutions by driving innovative marketing strategies. Develop and execute global campaigns that position our platform as a leading VMS solution.

Key Responsibilities:

• Develop comprehensive marketing plans to drive brand awareness, lead generation, and customer engagement.
• Position our platform as the premier VMS solution through thought leadership, content marketing, PR, and digital campaigns.
• Lead brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
• Align marketing efforts with sales, product, and executive leadership for a unified go-to-market strategy.

• Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration globally.
• Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
• Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
• Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

• Oversee the creation of compelling content, including whitepapers, case studies, webinars, industry reports, and blogs that establish our authority in workforce solutions.
• Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
• Develop and execute conference, event, and sponsorship strategies to position our platform at the forefront of HR Tech and contingent workforce events.

• Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
• Develop co-marketing initiatives with ecosystem partners to expand market reach.
• Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

• Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
• Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
• Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Required Qualifications:

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• Ai-first mindset and experience using the latest Ai tools for marketing automation.
• Extensive experience in US, EU, and other global markets.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms, and analytics tools.
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Preferred Qualifications:

• Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space.
• Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies.
• Background building high-performing marketing teams in fast-growing SaaS organizations.

Why Join?

• Lead the global marketing vision for a high-growth HR Tech SaaS company.
• Work with a passionate, innovative, and data-driven leadership team.
• Competitive compensation, performance-based incentives, and career growth opportunities.
• Drive transformation in the future of work, workforce automation, and talent technology.