Ambitious Growth Catalyst

6 hours ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Role Overview:

You will be responsible for driving business growth and category leadership as the Category Marketing Head.

About Your Key Responsibilities:

  • Develop and execute marketing strategies across inorganic (paid) and organic (SEO, content, influencers) funnels to drive business results.
  • Understand cohort analysis, attribution models, and ROAS tracking to optimize marketing strategies and achieve better performance.
  • Analyze customer behavior to improve visit-to-demo and demo-to-master conversion rates.
  • Create targeted marketing campaigns based on a deep understanding of parent persona buying journeys.
  • Lead a high-performing team and align with cross-functional teams around a category P&L.
  • Implement A/B testing playbooks for ad creatives, pricing pages, and other marketing channels.

Your Requirements:

  • A proven track record of improving marketing metrics and driving business growth.
  • Experience in building and leading successful marketing teams.
  • Strong analytical skills and ability to understand complex data.
  • Flexibility to work in a fast-paced environment.

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