Brand Communications Professional

2 weeks ago

Tiruchi, Tamil Nadu, India beBeeMarketing Full time ₹ 13,00,000

Job Title: Brand Communications Manager

About the Role

We are seeking a seasoned Marketing & Brand Communications professional to lead our brand and communication efforts. This is an exceptional opportunity for a dynamic individual with 10-12 years of experience in integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail.

The ideal candidate will have hands-on experience in managing both external brand building and internal communication initiatives. They will drive the brand as per market needs, set strategic direction for impactful communication across all channels, and strengthen the brand presence company in the Indian market through various ATL, BTL & trade promotion activities.

Key Responsibilities
  • Interact with advertising/media agencies, provide briefs, evaluate & implement 360-degree creative planning and media strategy.
  • Strategize, design & execute brand communication for the brand.
  • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
  • Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
  • Develop multi-channel marketing initiatives to support business objectives.
  • Packaging development and design aesthetics.
  • Ideate creative routes for newly launched products/services and conceptualize end-to-end execution.
  • Manage events/exhibitions, deploy strategic and tactical campaign deployment.
  • Initiate and conduct relevant research through research agencies.
  • Analyze branding initiative and campaign performance through metrics such as ROI, engagement, and brand health.
  • Oversee corporate identity, electronic communications, internal communications, corporate events program, publications, and other marketing materials.

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