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24 hours ago
We are seeking a highly skilled and experienced professional to take on the role of Associate Director. This position will play a vital part in shaping our brand identity across university campuses in India.
Main Responsibilities:- Develop a cohesive brand strategy that balances global recognition with unique positioning in the Indian market.
- Create a scalable brand architecture that supports various academic programs, partnerships, and target audiences.
- Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
The ideal candidate will lead influencer marketing campaigns, execute ATL/BTL activations, design websites and digital experiences, develop digital brand campaigns, manage content creation, oversee agency collaboration, and measure brand impact.
Essential Qualifications & Experience:- A minimum of 10-12 years of experience in brand, marketing, or creative leadership roles, preferably in education or youth brands.
- Demonstrated expertise in building brands in the Indian market through effective brand positioning, messaging, and customer segmentation.
- Proven success in launching new brands, including ATL/BTL and digital initiatives.
- Strong understanding of media planning, agency collaboration, and cross-cultural communication.
- Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
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Only 24h Left Branding Manager Trichy
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