Director Of Brand Development

24 hours ago


Tiruchi, Tamil Nadu, India beBeeBrandLeadership Full time US$ 1,80,000 - US$ 2,10,000
Key Role: Associate Director

We are seeking a highly skilled and experienced professional to take on the role of Associate Director. This position will play a vital part in shaping our brand identity across university campuses in India.

Main Responsibilities:
  • Develop a cohesive brand strategy that balances global recognition with unique positioning in the Indian market.
  • Create a scalable brand architecture that supports various academic programs, partnerships, and target audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

The ideal candidate will lead influencer marketing campaigns, execute ATL/BTL activations, design websites and digital experiences, develop digital brand campaigns, manage content creation, oversee agency collaboration, and measure brand impact.

Essential Qualifications & Experience:
  • A minimum of 10-12 years of experience in brand, marketing, or creative leadership roles, preferably in education or youth brands.
  • Demonstrated expertise in building brands in the Indian market through effective brand positioning, messaging, and customer segmentation.
  • Proven success in launching new brands, including ATL/BTL and digital initiatives.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.


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