Branding Manager Trichy

4 weeks ago

Tiruchchirappalli TN IN CARE Group of Institutions Full time

The Branding Manager is responsible for driving CARE s brand positioning student admissions strategy and outreach initiatives across multiple institutions This role blends strategic planning digital marketing offline campaigns and relationship management with schools industry and other stakeholders to ensure CARE maintains a competitive edge and attracts top-quality students Key ResponsibilitiesA Branding Positioning Develop and execute CARE s branding strategy to strengthen its visibility and reputation Ensure consistent brand messaging across all digital print and on-ground platforms Plan campaigns that highlight institutional strengths achievements rankings and success stories Manage institutional participation in NIRF ARIIA QS and Times rankings for visibility B Digital Marketing Social Media Design and implement digital campaigns on Google Meta LinkedIn Instagram and YouTube Create engaging content for websites blogs reels brochures and alumni success stories Monitor KPIs like reach engagement conversions and cost-per-lead CPL Leverage analytics tools to optimize online performance and enhance lead quality C Admissions Outreach Lead Management Develop the annual admissions plan with targets for all CARE institutions Conduct outreach campaigns in schools colleges coaching centers and exhibitions Coordinate career counseling sessions roadshows and open-house events Manage end-to-end lead funnel tracking and drive conversion through CRM systems Collaborate with the Placement Dean and HODs to highlight program outcomes D Stakeholder Engagement Build partnerships with schools coaching academies consultants and industry associations Engage alumni as brand ambassadors for promoting CARE s success stories Liaise with government industry and educational bodies for collaborations and sponsorships E Events Public Relations Plan and execute admission drives career fairs and awareness programs Oversee press releases PR campaigns and influencer tie-ups Represent CARE at national and regional education expos Qualifications Experience Education MBA PGDM in Marketing Branding or related fields Experience 5 years in branding marketing or admissions in higher education Proven track record in digital campaigns lead conversion and stakeholder management Knowledge of AICTE NAAC and NBA frameworks is an added advantage Skills Competencies Strategic marketing digital growth expertise Excellent communication negotiation and presentation skills Hands-on experience with CRM tools analytics platforms and automation software Ability to manage cross-functional teams and work under pressure Job Types Full-time Permanent Pay Up to 75 000 00 per month Benefits Commuter assistance Leave encashment Ability to commute relocate Trichy Tamil Nadu Reliably commute or planning to relocate before starting work Preferred Experience Marketing 5 years Preferred Location Trichy Tamil Nadu Required Work Location In person

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