Brand Director, Equity Management

1 week ago

Tiruchi, Tamil Nadu, India beBeeBrandDirector Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Title: Brand Director, Equity Management

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The ideal candidate will be responsible for developing and executing a robust brand program that drives product superiority, equity, and market growth. Key responsibilities include:

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  • Strategize and design brand architecture strategy across product types.">
  • Craft positioning with strong brand key messaging.">
  • Develop 360-degree brand campaigns to drive equity and preference.">
  • Create multi-channel communication strategies for the master brand.">
  • Build brand purpose platforms and visual identities.">
  • Evaluate and refine the masterbrand strategy based on category and competition landscape.">
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In addition, the successful candidate will have experience in:

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  • Core brand management in FMCG categories.">
  • Handling significant brand campaigns and marketing budgets.">
  • Creating brand TVCs and campaign planning.">
  • Gathering consumer insights and deriving strategic execution-oriented insights.">
  • Navigating the brand world and collaborating with agencies.">
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We are seeking a highly skilled and experienced professional who can drive business growth through effective brand management.

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