Consumer Insights Strategist

2 days ago


Erode, Tamil Nadu, India beBeeInsight Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Insights Professional

Job Title: Senior Manager Consumer Insights

This role is pivotal in driving data-driven decision-making across programming and marketing. You will act as the bridge between quantitative research, qualitative researchers, and strategy teams.

Key Responsibilities:
  • Lead analysis of audience data using BARC, internal analytics platforms, and other industry-standard tools to extract key performance insights.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Develop clear insight decks and presentations for senior management, programming, and marketing teams.
  • Cross-functional collaboration with Programming, Marketing, Qualitative Research, Consumer Insights, and Strategy teams.

Requirements include:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in media/entertainment environment with strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Preferred Qualifications include experience in broadcast, streaming, or digital content strategy and exposure to qualitative research methods.



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