Marketing Insights Specialist

2 days ago


Erode, Tamil Nadu, India beBeeData Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description:

M-Squared is a marketing attribution community and marketplace that provides businesses with the tools and resources they need to tackle attribution challenges.

As a Data Analyst at M-Squared, you will be responsible for analyzing and interpreting marketing and sales data to support business growth. You will analyze market trends, identify revenue-driving channels, and optimize marketing spend.

The role involves actively delivering actionable insights to clients, developing and implementing analytical models to solve everyday market analytics challenges, performing exploratory data analysis, interpreting results from market tests, and translating them into recommendations.

You will work with larger datasets, perform data manipulation & pre-processing, collaborate with strategist teams, work with stakeholders to gather data required for building models, and conduct ad-hoc analyses to support client requirements.

The ideal candidate should have a Bachelor's degree in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics, 2+ years of experience in data science or advanced analytics, advanced knowledge of statistical concepts like hypothesis testing, regression, and time series analysis, proficiency in programming and query languages like Python, R, and SQL, understanding of marketing channels, metrics, and KPIs, proficiency in data manipulation and preprocessing, strong MS Excel and Google sheets skills, strong problem-solving and analytical thinking abilities, ability to communicate complex technical concepts to non-technical stakeholders, and ability to tell compelling stories with data.



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