
Digital Marketing Specialist
1 day ago
We are seeking a highly skilled and data-driven marketing specialist to develop and implement high-converting campaigns that drive revenue growth across D2C brands.
Key Responsibilities:- Campaign Development & Execution:
- Develop full-funnel strategies tailored for D2C brands.
- Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
- Conversion & Growth Optimization:
- Conduct A/B testing on creatives, copies, audiences, and landing pages.
- Optimize ad funnels to reduce CAC and improve ROAS.
- Analytics & Reporting:
- Track, measure, and analyze campaign performance using tools such as Google Analytics and attribution platforms.
- Provide weekly and monthly performance dashboards with actionable insights.
- Audience & Market Research:
- Research consumer behavior, market trends, and competitor strategies to identify opportunities.
- Create customer cohorts and lifecycle campaigns to increase LTV.
- Collaboration & Creative Direction:
- Work with creative teams to guide ad content.
- Collaborate with product and sales teams to align campaigns with launches and seasonal promotions.
- 3–6 years of experience in Performance Marketing.
- Strong understanding of digital ad platforms.
- Proficiency with analytics tools (GA4, Mixpanel, Data Studio).
- Return on Ad Spend
- CAC vs LTV ratio
- Conversion Rate Improvement
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