Digital Marketing Lead
5 days ago
About the Role:
We are seeking a skilled Digital Marketing Lead to join our team at Upstox. As a key member of our marketing department, you will be responsible for driving overall organic traffic growth and leading content marketing efforts.
Key Responsibilities:
- Drive organic traffic growth by developing and executing SEO strategies
- Lead content marketing efforts, including creating high-quality content and optimizing website interlinking
- Monitor and manage link quality to prevent spamming
- Track and analyze user interactions, conversions, and ROI from organic search traffic using Google Analytics
- Collaborate with cross-functional teams to ensure task completion and provide comprehensive input
Requirements:
- 5-8 years of hands-on experience in SEO with a proven track record of driving strong organic growth
- Prior experience in the Fintech competitive landscape is a plus
- Deep understanding of the SEO lifecycle, including on-page SEO, link analysis, keyword research, and analytical tools proficiency
What We Offer:
We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative company like Upstox.
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