Digital Marketing Lead

5 days ago


Mumbai, Maharashtra, India Upstox Full time

About the Role:

We are seeking a skilled Digital Marketing Lead to join our team at Upstox. As a key member of our marketing department, you will be responsible for driving overall organic traffic growth and leading content marketing efforts.

Key Responsibilities:

  1. Drive organic traffic growth by developing and executing SEO strategies
  2. Lead content marketing efforts, including creating high-quality content and optimizing website interlinking
  3. Monitor and manage link quality to prevent spamming
  4. Track and analyze user interactions, conversions, and ROI from organic search traffic using Google Analytics
  5. Collaborate with cross-functional teams to ensure task completion and provide comprehensive input

Requirements:

  • 5-8 years of hands-on experience in SEO with a proven track record of driving strong organic growth
  • Prior experience in the Fintech competitive landscape is a plus
  • Deep understanding of the SEO lifecycle, including on-page SEO, link analysis, keyword research, and analytical tools proficiency

What We Offer:

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative company like Upstox.



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