Digital Product Development Manager

1 day ago


Agra, Uttar Pradesh, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Description

About the Digital Business Unit:

The unit aims to revolutionize banking by building customer-centric products with human-centered design principles for retail individual and micro, small and medium enterprise (MSME) customer segments.

Some of the applications managed by the unit include mobile apps, netbanking platforms, and online platforms.

The unit's objectives are three-fold:

  • Drive better customer experience and engagement
  • Transform existing lines of businesses
  • Build new digital-only or banking-as-a-service-led digital business models

As a Growth Manager, you will be responsible for driving adoption & engagement for mobile app across customer segments.

Key responsibilities include working on initiatives/levers to increase traffic on bank's channels with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.

Responsibilities:

  1. Customer Engagement:
    • Work on initiatives/levers to increase traffic on bank's channels
    • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
  2. Product Enhancement:
    • Be the voice-of-customer in shaping the new set of features/products that the bank should launch
    • Work closely with Marketing team to create awareness and engagement campaigns and have a strong view on customer needs


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