Strategic Marketing Leader

1 week ago

Malappuram, Kerala, India beBeeMarket Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Strategic Marketing Leader

A forward-thinking marketing professional is required to drive the entire marketing cycle, from generating leads and running campaigns to analyzing performance and supporting sales with actionable insights.

The ideal candidate should be both analytical and execution-driven, capable of turning market data into strategies while actively implementing campaigns that deliver measurable business growth.

  • Key Responsibilities:
  • Lead Generation & Prospecting
    • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
    • Research and qualify leads using CRM, industry databases.
    • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
    • Execute targeted campaigns (cold email, ads, events, content) to attract new customers.
  • Marketing Execution
    • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
    • Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
    • Manage brand visibility across online and offline platforms.
    • Coordinate with design and product teams to create customer-centric messaging.
  • Marketing Analytics & Insights
    • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
    • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
    • Analyze competitor activities and industry developments to refine strategies.
    • Provide actionable insights for optimizing campaigns and improving sales outcomes.
  • Sales & Business Support
    • Align closely with the sales team to ensure smooth handover of leads.
    • Support pre-sales activities with presentations, case studies, and proposal inputs.
    • Nurture leads through personalized follow-ups and targeted communication.
    • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.

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