Brand Visibility Manager
3 weeks ago
We are seeking a seasoned professional to oversee the enhancement of our brand presence across designated territories.
The ideal candidate will be responsible for maintaining and increasing our brand value by overseeing marketing materials, installations, and competitor analysis.
This role involves market visits, managing vendor relationships, and ensuring adherence to company branding guidelines.
Key Responsibilities:
- Market Reporting & Analysis:
- Conduct daily market visits to assess brand visibility.
- Collect and compile visibility data, competitor brand data, and overall market conditions.
- Submit daily market reports, monthly visibility reports, and updates on market scenarios.
- Provide timely feedback on competitor activities and market issues within the territory.
- Production & Installation:
- Oversee the production of marketing materials, including ACP/GSB boards, Sun boards, and other branding media.
- Ensure all branding materials meet quality standards and adhere to company guidelines.
- Conduct quality checks during installation to ensure compliance.
- Inform vendors of the companys branding do's and dont's during the recce process and ensure they meet deadlines.
- Vendor Management:
- Coordinate with vendors for branding material production and installation.
- Ensure vendors follow all quality and branding guidelines during the installation process.
- Maintain strong communication to ensure timely and accurate completion of branding projects.
- Visual Merchandising:
- Manage and execute visual merchandising plans to enhance brand presentation in the market.
Requirements:
- A minimum of 3-4 years of experience in branding, marketing, or a related field.
- Strong vendor management and negotiation skills.
- Excellent attention to detail and adherence to quality guidelines.
- Ability to conduct market analysis and report findings.
- Strong organizational and communication skills.
We offer an estimated salary range of Rs. 6 lakhs to Rs. 8 lakhs per annum, based on qualifications and experience. If you have the skills and passion required for this role, please submit your application.
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