Senior Marketing Executive

3 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 80,00,000
Lead a Regional Marketing Initiative

This role involves pipeline acceleration, brand awareness, integrated demand generation, partner marketing, events, public relations, and social media programs.

The ideal candidate brings a strong blend of business acumen and strategic marketing expertise, with the ability to engage confidently at senior leadership levels while serving as the regional voice for Genesys in India.

This individual will co-develop and execute a regionally tailored marketing strategy, aligned to revenue growth objectives. Key focus areas include regional prioritization, market segmentation, campaign execution, and performance measurement.

Key Responsibilities:

  • Co-develop and drive the marketing strategy and priorities for India in alignment with regional and global objectives.
  • Partner closely with regional leadership, Field Sales, Channel teams, and APAC/global marketing to ensure alignment and execution.
  • Serve as the strategic liaison between corporate marketing and the India region, advocating for local needs and opportunities.
  • Ensure consistent application of global messaging, brand standards, and positioning across all India marketing initiatives.
  • Support and optimize the lead management process, including tracking, reporting, and continuous improvement.

Requirements:

  • Strong business acumen and strategic marketing expertise
  • Ability to engage confidently at senior leadership levels
  • Experience in managing marketing budgets and collaborating with partners, customers, and stakeholders

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