Senior Marketing Strategist

3 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Marketing Manager/Senior Marketing Analyst

We are a fast-growing product-driven organization seeking a skilled Senior/Lead Marketing Analyst to join our collaborative marketing team and drive integrated marketing efforts across channels.

This role is ideal for a marketing professional with 5 to 7 years of experience in B2B environments, particularly within SaaS. You will play a hybrid role combining strategic input with hands-on execution to manage content marketing, email campaigns, website updates, and more.

Key Responsibilities:

  • Plan and execute email marketing campaigns using CRM platforms.
  • Manage website content and updates using CMS tools.
  • Create and publish a wide range of content including blog posts, eBooks, and video content.
  • Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
  • Implement SEO best practices to enhance web visibility and organic reach.
  • Support YouTube content management and video marketing efforts.
  • Collaborate with cross-functional teams to align messaging and branding across marketing assets.
  • (Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.
  • Leverage generative AI tools to enhance content creation and campaign efficiency.

Required Skills & Experience:

  • 5-7 years of B2B marketing experience (SaaS preferred).
  • Strong working knowledge of CRM for campaign execution.
  • Hands-on experience with CMS platforms.
  • Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
  • Understanding of SEO fundamentals and content optimization strategies.
  • Experience managing or contributing to organic social media campaigns on LinkedIn.
  • Exposure to video content platforms like YouTube, including basic optimization.
  • Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
  • (Nice to have) Experience running LinkedIn paid campaigns or Google Ads.

Why Join Us:

  • Be part of a fast-paced, product-driven team where your work makes a direct impact.
  • Work on a wide range of marketing channels and initiatives.
  • Gain exposure to modern martech tools and content marketing strategies.
  • Enjoy a culture of collaboration, creativity, and continuous learning.

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