Senior Marketing Strategist

1 day ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 19,95,000 - ₹ 24,99,000
Job Title:
Senior Marketing Strategist
We are seeking a highly skilled Senior Marketing Strategist to join our team. As a Senior Marketing Strategist, you will play a critical role in driving awareness and sales of our products, as well as building and managing our brand image.

About the Role:
As a Senior Marketing Strategist, you will be responsible for ensuring that our marketing efforts effectively reach and engage with our target audience, ultimately driving sales and revenue growth.

Responsibilities:
  • Developing and Implementing Marketing Campaigns:
    • Create marketing campaigns that effectively communicate the benefits and features of our products to customers.
    • Develop promotional strategies that align with company goals.
    • Coordinate advertising efforts across various media channels.
    • Manage relationships with external vendors, such as advertising agencies, digital agencies, and media outlets, to negotiate contracts and ensure that marketing initiatives are executed in a timely and cost-effective manner.
    • Implement effective BTL strategies based on market trends and needs.
    • Identify target markets.
  • Market Research & Product Positioning:
    • Determine the unique selling propositions and positioning of our products based on market research, consumer insights, and competitor analysis.
    • Conduct segmenting, positioning, and targeting studies.
    • Analyse consumer trends and preferences.
    • Track competitor activities.
    • Identify opportunities for product development or market expansion.
  • Brand Management:
    • Create and maintain a strong brand identity.
    • Develop a brand story that resonates with our target audience.
    • Ensure consistent messaging across all marketing channels.
    • Create brand guidelines and visual identity and manage the company's reputation.
  • Customer Relationship Management (CRM):
    • Implementing, managing, and optimizing CRM programs and strategies that enhance customer experience, engagement, and loyalty and increase revenue.
    • Identify customer needs and preferences to create personalized experiences across all customer touchpoints.
    • Oversee the collection, management, and analysis of customer data to formulate CRM strategies and tactics.
    • Collaborate with cross-functional teams, including marketing, sales, and IT to ensure the CRM program's success.
    • Measure and report on the effectiveness of CRM programs, including customer satisfaction, retention rates, and revenue growth.
  • Collaborating with Sales and Product Development Teams:
    • Work closely with sales teams to ensure marketing efforts are aligned with sales goals.
    • Collaborate with product development teams to identify opportunities for new product development and improvements to existing products.
    • Develop effective sales tools and training materials for field sales teams and ISPs.
    • Work closely with our sales department to develop a pricing strategy that will help the company maximize profits and market share.
  • Analyzing Marketing Metrics:
    • Monitor the performance of marketing campaigns.
  • Budget Management:
    • Managing the marketing budget and allocating resources to achieve maximum return on investment.
  • Promoters Management & Training:
    • Identifying and recruiting right candidates for sales promotional activities.
    • Monitoring promoter performance and training based on the needs.
    • Conduct the training with well-trained team leaders.
    • Manage educational material and sales tools for all new launches.
    • Prepare the training calendar for sales promoters.
    • Conduct the quarterly assessment of promoters and recommend necessary changes (promotions, replacement etc) to management.
    • To conduct the monthly review meeting with promoters to understand their requirements in terms of job, training needs etc.
  • E-Commerce:
    • Overseeing the design and development of the website thereby increasing sales through the Vidiem ecommerce channel.
    • To create and implement the roadmap and execute strategy to achieve E-commerce sales targets.
    • Managing and executing promotional campaigns for E-Commerce.
    • Drive conversions through effective online campaigns, SEO/SEM activities, and attractive digital content.
    • Monitor web analytics and internal data sources to drive growth in ecommerce sales.
    • Responsible for all new product launches in various ecommerce channels.
    • Coordinate with the marketing and digital media teams and external agencies to drive ecommerce strategy.
    • Prepare weekly and monthly sales reports and analyze conversion numbers.
    • Provide insights on online customer shopping trends and suggest marketing, pricing, and product strategy for various ecommerce channels based on thorough analysis.
    • Perform periodic competition bench marking and analysis and provide feedback to management on online competitor activities.
    • Develop and monitor logistical solutions for ecommerce sales.
    • Planning the inventory across all warehouses and ensuring smooth and timely order fulfillment.
    • Responsible for handling all SRN and product replacement issues for E-comerce customers.
    • Manage customer communication and online product complaints in order to enhance customer satisfaction among ecommerce customers.
    • Responsible for collection of receivables and outstanding for ecommerce channels.
    • Give inputs to management in order to enhance positive reviews on ecommerce portals.
    • Responsible for the P&L for online sales.
  • Vidiem E- Shop:
    • Manage the New product launch, Pricing, order management, and delivery process for Vidiem E-Shop portal.
  • Digital Marketing:
    • Develop strong and innovative strategies to promote the business brand, products.
    • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
    • Measure and report on the performance of digital marketing campaigns and assess against goals.
    • Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
    • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
    • In charge of all the digital channels and uses them to driver brand awareness and generate leads.
    • Involve overseeing and development of the overall content strategy for an enterprise, as well as Marketing campaign.

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