Strategic Customer Marketing Lead

2 weeks ago

Gurgaon, Haryana, India beBeeCustomerMarketing Full time
About the Role

Cvent is a leading meetings, events, and hospitality technology provider with over 4,800 employees and 22,000 customers worldwide. We deliver a comprehensive event marketing and management platform for marketers and event professionals, offering software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. We're transforming the meetings and events industry through innovative technology that powers human connection.

The DNA of Cvent is our people, and our culture emphasizes fostering intrapreneurship – a system that encourages individuals to think and act like entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves.

We value diverse perspectives and foster a culture that celebrates differences and builds on shared connections. Whether working with colleagues or clients, we ensure a culture that promotes collaboration and mutual respect.

  • Main Responsibilities:
  • Drive improved customer onboarding experiences by designing progressive onboarding journeys, creating interactive onboarding assets, and automating reminders for essential action items, leading to faster time-to-value.
  • Manage the execution of customer data-driven adoption and engagement campaigns, automating evergreen customer marketing programs for enhanced customer experience and better process efficiency.
  • Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting.
  • Collaborate with the analytics team to own post-campaign analysis and reporting, optimizing and refining the reporting mechanism for customer marketing programs.
  • Communicate program timelines, execution, and results to all global stakeholders.
  • Manage internal wikis and marketing enablement for relevant programs.
About You
  • Requirements:
  • A strong understanding of marketing campaign design and execution, particularly in a customer-focused environment.
  • Ability to manage multiple projects simultaneously.
  • Excellent organizational and program management skills.
  • Ability to work with multiple stakeholders and under strict timelines.
  • Excellent written and verbal communication skills.
  • Hospitality industry experience and SaaS environment knowledge are pluses.

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