Digital Marketing Specialist

2 weeks ago


Kurnool, Andhra Pradesh, India beBeeDigital Full time ₹ 18,00,000 - ₹ 21,60,000
PPC Campaign Manager Position

We are seeking a highly skilled PPC campaign manager to lead our digital marketing efforts. As a PPC campaign manager, you will be responsible for planning, executing, and optimizing paid search campaigns across various platforms.

Key Responsibilities:

  • Setting up and managing Google AdWords and Bing campaigns by conducting target keyword research and writing relevant ad copies.
  • Optimizing campaigns using bid and budget management, structural, keywords, ad text optimization, and creative optimization.
  • Managing Paid Social campaigns across Facebook, Instagram, and other social media platforms.
  • Creating feed files and working with merchant center for end-to-end shopping campaigns.
  • Understanding creative requirements for different platforms.
  • Developing a strong understanding of the product offerings and competitor profiling.
  • Providing daily and weekly status updates as part of the team.
  • Ensuring conversion tracking and KPI measurements are in place.

Requirements:

  • Bachelor's Degree (as per company minimum requirements).
  • 4+ years of PPC experience (Google Ads & Facebook Ads). Programmatic media buying experience is an advantage.
  • Experience working with E-Commerce setup is preferred.
  • Strong analytical ability and experience working with data.
  • Basic Excel Skills.
  • Ability to communicate effectively.
  • Quick Learner.
  • Exceptional attention to detail and performance driven.


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