Digital Marketing Specialist

2 weeks ago

Kurnool, Andhra Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 14,00,000
Job Role: Digital Marketing Specialist

We are seeking a seasoned Digital Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for driving revenue growth through paid media campaigns.

  • Key Responsibilities:
    • Develop and execute data-driven performance marketing strategies across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, and emerging channels.
    • Design full-funnel advertising plans tailored for e-commerce brands.
    • Manage daily budgets and bids to optimize ad spend and maximize ROI.
    • Conduct A/B testing on ad creatives, copies, audiences, and landing pages.
    • Optimize ad funnels to reduce customer acquisition cost (CAC) and improve return on ad spend (ROAS).
    • Collaborate with UI/UX and product teams to enhance website conversion rate optimization (CRO).
    • Monitor, measure, and analyze campaign performance using tools such as Google Analytics and attribution platforms.
    • Provide regular performance dashboards with actionable insights.
    • Forecast ad spends, CAC, and ROAS based on past data and industry benchmarks.
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase customer lifetime value (CLV).
    • Work closely with creative teams to guide ad content development.
    • Collaborate with product and sales teams to align campaigns with product launches, promotions, and seasonal events.
    • Drive innovation by testing new ad formats, platforms, and growth hacking strategies.

Required Skills & Qualifications:

  • 3–6 years of experience in digital marketing, preferably in e-commerce.
  • Strong understanding of digital advertising platforms.
  • Proficiency with analytics tools.
  • Deep knowledge of CAC, ROAS, CLV, average order value (AOV), retention, and attribution modeling.
  • Proven track record of scaling e-commerce campaigns with significant ad spends.
  • Strong analytical skills and ability to translate data into strategic recommendations.
  • Hands-on experience with e-commerce platforms is a plus.

Key Performance Indicators (KPIs):

  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC) vs Customer Lifetime Value (CLV) ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth e-commerce environment.
  • Strong communication and collaboration skills.

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