
Strategic Growth Leader
23 hours ago
About Us
Traya is a pioneering direct-to-consumer hair care platform offering a comprehensive treatment for individuals experiencing hair loss. Leveraging a unique blend of Ayurveda, Allopathy, and Nutrition, our personalized consultations identify the root cause of hair fall. Our diagnostic platform, combined with medically trained hair coaches and proprietary technology, ensures customers receive customized solutions delivered directly to their doorstep.
Founded by Saloni Anand and Altaf Saiyed, Traya's mission is to destigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.
Our Vision
We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.
Role Overview
As a Strategic Growth Leader, you will play a pivotal role in driving our expansion and transformation by identifying, validating, and scaling new business opportunities. Working closely with our leadership team, you will shape Traya's roadmap and bring ideas from zero to one.
Key Responsibilities
- Owning Category P&L & Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
- Growth Strategy & Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
- Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
- Full-Funnel Ownership: Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
- Team Leadership & Org Enablement: Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
- Analytics, Forecasting & Risk: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
- Execution Excellence & Governance: Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
- Efficiency & Automation: Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.
Becoming Part of Our Team
You will join a dynamic and entrepreneurial environment where you can build healthcare ventures within a proven, high-growth D2C brand ecosystem. You will have high autonomy with direct access to founders and leadership.
We are an equal opportunity employer. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.
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