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Digital Marketing Strategic Leader

2 weeks ago

Kannur, Kerala, India beBeeStrategic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

**Job Overview**

As a strategic leader, you will oversee the execution of media campaigns across multiple platforms to drive growth and efficiency.

You will define and document operational processes, identify resource gaps, and collaborate with leadership to align hiring or redistribution.

Serving as an escalation point for client-facing teams, you will provide actionable insights, regular performance reports, and proactive problem-solving.

Additionally, you will build trusted relationships with client stakeholders through regular check-ins and strategic input.

With experience in digital marketing and strong analytical skills, you will use data to drive decisions and optimize performance.

Excellent communication and collaboration skills are essential in this role.

    • Oversee media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and Programmatic platforms.
    • Define, streamline, and document operational processes to boost efficiency.
    • Identify bandwidth and resourcing gaps; work with leadership to align hiring or redistribution.
    • Serve as an escalation point for client-facing teams on delivery, performance, and troubleshooting.
    • Translate business challenges into digital solutions through structured planning and media intelligence.
    • Coordinate with account managers to provide actionable insights and regular performance reports.
    • Build trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.
    • Manage and mentor a team across Search, Social, Programmatic, and AdOps functions.
    • Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.
    • Lead onboarding for new clients — from brief intake, process alignment, team identification, to go-live.

**Requirements**

    • 10+ years of experience in digital marketing with a proven track record of success in driving growth.
    • Experience working with clients in US and APAC.
    • Strong understanding of digital marketing channels, performance marketing, and best practices.
    • Strong analytical skills, with the ability to use data to drive decisions and optimize performance.
    • Excellent communication and collaboration skills.