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Creative Marketing Specialist

3 weeks ago

Aurangabad, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Executive Role

Sudathi, a pioneering fashion brand in India, is revolutionizing affordable ethnic fashion.

As a Marketing Executive at Sudathi, you'll be a versatile player across all aspects of marketing. From running campaigns and creating content to optimizing performance and tracking analytics, this role demands creativity, adaptability, and a sharp focus on results.

The ideal candidate will assist in planning, executing, and optimizing end-to-end marketing campaigns across digital platforms, manage social media activities, support SEO and content marketing efforts, and collaborate with cross-functional teams.

Key Responsibilities:

  • Plan, execute, and optimize end-to-end marketing campaigns across digital platforms.
  • Manage social media activities including content planning, posting, engagement, and community building.
  • Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
  • Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
  • Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
  • Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
  • Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
  • Research competitor activities and market trends to keep Sudathi ahead of the curve.
  • Ensure consistency in brand voice and messaging across all channels.
  • Collaborate with product, sales, and operations teams to align marketing with business goals.

Requirements:

  • A marketing generalist with 1-3 years of experience in digital marketing, brand marketing, or related fields.
  • Strong problem-solving skills, adaptability, and creativity.
  • Ability to use tools like Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms.
  • Excellent communication skills - both written and verbal.
  • Bachelor's degree in Marketing, Communications, or a related field.

This is a remote role from our Surat HQ. Applicants must either reside in Surat or be willing to relocate.