Digital Marketing Strategist for Scalable Skincare Growth

2 weeks ago


Bengaluru, Karnataka, India Fawwnity Full time

About Us

Fawwnity is a dermatologist-backed D2C skincare brand dedicated to clean, biocompatible solutions. Our mission is to craft innovative products while delivering seamless customer experiences. As we expand, we seek an experienced Digital Marketing Strategist to lead our performance marketing efforts and drive scalable success.

CTC: ₹1,200,000 - ₹1,400,000 per annum

Role Overview

The ideal candidate will spearhead performance marketing initiatives and growth strategies to scale Fawwnity. Key responsibilities include creating data-driven campaigns, optimizing digital channels, and developing long-term marketing strategies to establish the brand as a leader in the skincare industry.

Key Responsibilities

  • Digital Advertising: Develop and execute campaigns across Facebook, Google Ads, Instagram, and other platforms to achieve maximum ROI and customer acquisition.
  • Data-Driven Optimization: Continuously analyze performance metrics (ROAS, CAC, LTV) and implement data-backed strategies to improve efficiency.
  • Scaling Campaigns: Identify and implement strategies to scale ad spend effectively while maintaining profitability.

Strategic Growth

  • Marketplace Strategy: Drive growth on marketplaces by optimizing product listings, managing promotions, and executing marketplace-specific campaigns.
  • Customer Acquisition: Explore and implement new customer acquisition channels, including affiliate marketing, influencer partnerships, and organic growth strategies.
  • Retention: Collaborate with the product and CRM teams to develop strategies for customer retention and loyalty.

Brand Strategy

  • Craft and align performance marketing campaigns with Fawnnity's core messaging and dermatologist-backed credibility.
  • Analyze competitor strategies and market trends to refine and differentiate Fawwnity's marketing approach.

Leadership

  • Build and lead a team of marketers, analysts, and creatives as the company grows.
  • Work collaboratively with the founding team to set and achieve strategic business goals.
  • Represent the brand in strategic partnerships and investor relations as needed.

Qualifications & Skills

  • Experience: 4+ years of hands-on experience in performance marketing, with expertise in Facebook Ads and Google Ads.
  • Skincare Industry Knowledge: Prior experience working with skincare, beauty, or D2C brands is essential.
  • Strategic Mindset: Strong ability to think long-term while executing immediate performance marketing strategies.
  • Analytical Skills: Proficiency in tools like Google Analytics, Meta Business Manager, and other performance tracking platforms.
  • Marketplace Expertise: Understanding of e-commerce platforms and marketplace growth strategies.
  • Leadership Skills: Proven ability to lead, manage, and mentor teams.
  • Entrepreneurial Spirit: A growth-driven mindset with a passion for building and scaling brands.

What's in It for You?

  • Equity in a fast-growing, dermatologist-backed skincare brand.
  • A leadership role in shaping the future of an innovative D2C brand.
  • The opportunity to work with a passionate, collaborative team at the forefront of the skincare industry.
  • A chance to directly impact Fawwnity's growth trajectory and customer experience.


  • Bengaluru, Karnataka, India Fawwnity Full time

    Unlock Career Growth at FawwnityFawwnity is a cutting-edge skincare brand that merges clinical dermatology with innovative product development.We are seeking an experienced Digital Growth Strategist to join our team and drive the growth of our brand across various digital channels.This role involves leading paid advertising campaigns on Google Ads and Meta...


  • Bengaluru, Karnataka, India Fawwnity Full time

    About Fawwnity: As a fast-growing D2C skincare brand, we combine clinical dermatology expertise with cutting-edge innovation. Our mission is to deliver clean, effective products that address real skin concerns. We strive for transparency, efficacy, and skin health at the core of our ethos, building trust with customers through science and results.Job...


  • Bengaluru, Karnataka, India Klenvor Full time

    About KlenvorWe are a fast-growing skincare brand committed to transforming the industry with science-backed, minimalist products designed for maximum impact.Our vision is to empower individuals to make conscious choices in their beauty routines while delivering exceptional results.Key Responsibilities:We seek an experienced Digital Brand Strategist to...


  • Bengaluru, Karnataka, India Nerige Story Full time

    Job Overview:Nerige Story is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing scalable digital marketing campaigns that drive business growth.About the Role:We are looking for a talented individual with a proven track record in building...


  • Bengaluru, Karnataka, India Cube Full time

    About CubeCube is an early-stage Sequoia-funded startup. We are building a SAAS application leveraging the latest AI technology, with a team comprised of experts from Stanford and IITs.Our HeadquartersWe are based in Koramangala, Bangalore, a thriving hub for innovation and entrepreneurship.Marketing at CubeWe're seeking a talented individual to join our...


  • Bengaluru, Karnataka, India Bhanzu Full time

    Role OverviewWe are seeking a highly skilled Digital Growth Strategist to join our team at Bhanzu. As a key member of our digital marketing team, you will be responsible for driving business growth through effective digital marketing strategies.


  • Bengaluru, Karnataka, India MyYogaTeacher Full time

    Digital Growth Strategist Job SummaryWe're seeking a talented Digital Growth Strategist to join our team at MyYogaTeacher. The ideal candidate will develop and implement digital growth strategies to drive customer acquisition, engagement, and retention. They will analyze customer behavior, product performance, and market trends to provide actionable insights...


  • Bengaluru, Karnataka, India Sukoon Unlimited Full time

    **Job Description:**Sukoon Unlimited is seeking a skilled Digital Growth Strategist to lead our performance marketing efforts. As a key member of our team, you will develop and execute data-driven strategies to drive business growth through digital channels.The ideal candidate has 3+ years of experience in performance marketing, with a proven track record of...


  • Bengaluru, Karnataka, India Orange Business Services Full time

    Job Title: Digital Growth StrategistAbout the RoleWe are seeking an experienced Digital Growth Strategist to join our team at Orange Business Services. As a key member of our Digital Growth team, you will play a pivotal role in driving digital transformation across our organization.Key Responsibilities:Analyzing digital data to identify trends and...


  • Bengaluru, Karnataka, India Silvermine Group Full time

    Job Title: Digital Growth Marketing StrategistAbout the Role:The Silvermine Group is seeking a seasoned Performance Marketing Manager to drive growth and revenue through paid digital campaigns.Key Responsibilities:Develop & Execute Strategy: Create a full-funnel performance marketing strategy aligned with our growth goals, collaborating with leadership to...


  • Bengaluru, Karnataka, India Gameskraft Full time

    OverviewAt Gameskraft, we're pushing the boundaries of innovation in the online gaming industry. Our fast-paced and dynamic work environment is focused on driving growth through cutting-edge technology.SalaryWe offer a competitive salary package, estimated to be around $120,000 per year, based on market standards and your level of experience.About the RoleAs...


  • Bengaluru, Karnataka, India Asianxt Digital Technologies Pvt Ltd Full time

    Job DescriptionAt Asianxt Digital Technologies Pvt Ltd, we are seeking a highly skilled Digital Marketing Strategist to lead our social media marketing efforts. As a key member of our team, you will be responsible for developing and implementing effective digital marketing strategies that drive visibility, engagement, and user growth across various...


  • Bengaluru, Karnataka, India [24]7 Full time

    We're seeking a seasoned Digital Marketing Strategist to spearhead our growth acceleration efforts. As a key member of our marketing team, you will drive comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.In this role, you'll develop and execute demand generation campaigns across channels like email,...


  • Bengaluru, Karnataka, India Social Beat Full time

    As a Digital Marketing Strategist at Social Beat, you will have the opportunity to grow your client base and drive business outcomes through strategic digital marketing campaigns.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team in Bengaluru. As a key member of our account management team, you will work closely with...


  • Bengaluru, Karnataka, India Svinzy Digital Solutions Full time

    Job Title: Digital Marketing StrategistWe are seeking a skilled Digital Marketing Strategist to join our dynamic team in the edtech industry.This is a full-time, mid-level position based in Bangalore Urban.The ideal candidate will have 4 to 6 years of work experience in digital marketing, with a strong focus on executing and optimizing effective marketing...


  • Bengaluru, Karnataka, India An established digital payment solution brand Apply for this job Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at An established digital payment solution brand. This role will be responsible for developing and executing integrated digital brand marketing campaigns that drive growth and engagement.About the RoleAs a Digital Marketing Strategist, you will work closely with our brand and...


  • Bengaluru, Karnataka, India Bonito Designs Full time

    Job Title:Digital Marketing StrategistAbout Bonito Designs:We are a leading design firm seeking an experienced Digital Marketing Strategist to lead our marketing efforts. As a key member of our team, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth.Job Responsibilities:Develop and...


  • Bengaluru, Karnataka, India LS Digital Group Full time

    LS Digital Group is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our digital marketing team, you will be responsible for managing integrated projects from planning to execution and closure.The ideal candidate will have a strong understanding of Google AdWords and Facebook Ads platforms, as well as excellent...


  • Bengaluru, Karnataka, India ATSPL - Karnataka Full time

    Role OverviewWe are seeking an experienced Digital Marketing Strategist to lead the growth of our e-commerce business in India and worldwide. The ideal candidate will have a strong background in digital marketing, with a proven track record of driving customer acquisition and engagement.


  • Bengaluru, Karnataka, India Prime Ideas Consultancy Services Full time

    Job Title: Digital Marketing StrategistAbout Us: Prime Ideas Consultancy Services is a leading consulting firm that helps businesses navigate the complexities of digital marketing. We are seeking an experienced Digital Marketing Strategist to join our team.Salary Range: $80,000 - $110,000 per yearJob Description: As a Digital Marketing Strategist at Prime...