Senior Outreach Campaign Strategist

2 weeks ago


Ahmedabad, Gujarat, India Ikigai Infotech LLP Full time

We are seeking a highly skilled Senior Outreach Campaign Strategist to join our team at Ikigai Infotech LLP. This role will be based in India.

About the Role:

The ideal candidate will have a proven track record of crafting and executing successful cold email outreach strategies that drive business growth. They will work closely with our CMO, Anil Salvi, to develop and implement campaigns that meet our quarterly KPIs and align with our overall marketing goals.

This is a challenging role for someone who is passionate about data-driven decision making, has excellent analytical skills, and can communicate complex ideas simply and effectively.

Key Responsibilities:
  • Develop and execute cold email outreach strategies to meet business objectives
  • Identify target audiences and segment email lists for personalized campaigns
  • Conduct market research to understand customer needs and preferences
  • Create compelling and personalized cold email copies that capture attention and drive engagement
  • Utilize cold email marketing tools to automate and manage cold email campaigns
  • Monitor and optimize email deliverability and open rates
  • Implement A/B testing to continuously improve email performance
  • Track and analyze key cold email marketing metrics, including open rates, click-through rates, and conversion rates
  • Generate regular reports to assess the effectiveness of email campaigns
What We Offer:

We offer a competitive salary of ₹1200000 per annum, medical insurance, annual team retreats, and an annual budget for books, courses, and conferences. Our team is geographically distributed across India, and we prioritize customer satisfaction, ensuring that our products and services consistently meet and exceed customer expectations.

Requirements:
  • A customer-focused mindset
  • Experience with cold outreach, preferably in a SaaS environment
  • A deep understanding of the technical aspects of email outreach and deliverability
  • Believe in and demonstrate craftsmanship
  • Genuinely interested in doing impactful work
  • Detail-oriented, organized, and great at oral and written communication
  • Self-motivated and comfortable with responsibility
  • High standards of ethics and quality
  • A continuous learner
  • Growth-minded
  • Proven experience in cold email marketing, lead generation, or a related field
  • Proficiency with cold email marketing platforms (e.g., Saleshandy, Smarlead.ai, Instantly)
Work Environment:

We work in a dynamic, fast-paced environment where we prioritize collaboration, innovation, and customer satisfaction. Our team is committed to building great products and sustainable businesses for the long term. If you're passionate about delivering exceptional results and are eager to take on new challenges, we'd love to hear from you


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