Senior Brand Marketing Strategist

6 days ago

Ahmedabad, Gujarat, India Tatvic ® Full time

At Tatvic ®, we are seeking a highly skilled Senior Brand Marketing Strategist to join our team. This is a unique opportunity to drive business growth through innovative marketing campaigns.

About the Role

This role will be responsible for developing and executing multi-channel marketing campaigns that align with our overall business goals. The ideal candidate will have a strong focus on email and Expandii, as well as experience in campaign tracking, analytics, and performance optimization.

Key Responsibilities
  • Campaign Strategy & Planning:
    • Develop strategic, multi-channel campaign plans that align with overall business goals.
    • Create detailed campaign roadmaps that outline objectives, target audiences, messaging, channel strategies, KPIs, and timelines.
    • Ensure that campaigns are well-structured, measurable, and aligned with broader marketing and sales initiatives.
  • Campaign Execution:
    • Lead and manage the execution of campaigns across various channels, including email, Expandii, LinkedIn, social media, events, and workshops.
    • Oversee the development and distribution of creative assets, ensuring timely delivery and consistency across channels.
    • Implement best practices for campaign tracking, optimization, and reporting.
  • Performance Monitoring & Optimization:
    • Track, analyze, and report on campaign performance metrics to ensure campaigns meet their goals.
    • Continuously optimize campaigns based on data-driven insights to improve engagement, lead generation, and conversion rates.
    • Adjust strategies as needed to ensure optimal use of resources and alignment with business outcomes.
  • Process Management:
    • Establish and maintain structured processes for campaign planning, execution, and reporting.
    • Ensure that all marketing activities are aligned with company standards and best practices.
    • Collaborate with cross-functional teams to ensure effective coordination and execution of campaigns.

We offer a competitive salary range of $85,000 - $110,000 per year, depending on experience. If you're a motivated and results-driven marketing professional looking for a new challenge, please apply today.

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