Marketing Brand Strategist

2 months ago


Ahmedabad, Gujarat, India Flavaroma Flavours and Fragrances Pvt Ltd Full time

Job Title: Marketing Brand Strategist

Job Summary: We are seeking a skilled Marketing Brand Strategist to join our team at Flavaroma Flavours and Fragrances Pvt Ltd. The successful candidate will be responsible for analyzing market trends, consumer behavior, and campaign performance to inform strategic marketing decisions.

Key Responsibilities:

  • Conduct comprehensive market research to identify trends, customer needs, and competitive positioning.
  • Oversee and optimize multichannel B2B and B2C digital marketing campaigns with substantial budgets.
  • Perform exhaustive keyword research and recommend SEO strategies to enhance online visibility.
  • Analyze campaign performance using tools like Google Analytics, providing reports and recommendations for improvement.
  • Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
  • Conduct competitor analysis and market research to inform brand positioning and strategy.
  • Monitor brand performance and provide insights to optimize brand strategies and campaigns.
  • Collaborate with marketing teams to develop and implement brand strategies that align with business goals.
  • Prepare and present reports on brand performance, market trends, and competitive analysis.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Proven experience as a Marketing Analyst, Brand Analyst, or similar role.
  • Strong analytical skills with proficiency in data analysis tools and software.
  • Excellent communication and presentation skills.
  • Knowledge of SEO, PPC, and other digital marketing techniques.
  • Familiarity with marketing automation tools and CRM systems.


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